We love writing about as much as we love teaching. That's why our website is a growing repository of knowledge! We have two new articles on our site.

The first is about why we've removed social media links from our website, why we recommend you do the same, and how you can better spend marketing budgets:

We've Removed Social Media Links, You Should Too

Your website is your chance to control not only the message, but also the medium that message is delivered through. If your site is prominently displaying links to your social media, you're voluntarily giving up that control to a third party that is actively hostile to your message.

heavyelement.com

And the other is all about email marketing:

It's Email Marketing or Bust.

The contemporary wisdom has been "invest in social media marketing," but that advice is no longer wise. That wisdom says that you should grow your social media following and engage with them since it's the best way to reach an audience.

heavyelement.com

We hope you enjoy these articles as much as I enjoyed writing them!